Consumers reaffirm bottled water is America’s favorite drink
The International Bottled Water Association (IBWA), Alexandria, Va., and New York-based Beverage Marketing Corporation (BMC) announced that bottled water, for the second consecutive year, is the No. 1 beverage product in the United States, by volume. Bottled water volume grew to 13.7 billion gallons in 2017, a 7 percent increase over the previous year, BMC said in a statement. Bottled water sales now total $18.5 billion, an increase of 8.8 percent.