The big data fever has strongly hit the business world for several years now. Is big data the fashion of the day or is it the key tool for the modernisation of companies in the coming decades? How can big data be useful for beer and other beverages dispensing?
The answer to the first question is that by knowing clearly what data you need and want to extract, big data will allow you to constantly make data-driven decisions and this is always key to improve this decision-making process. That is why we need to be clear about what data we want to get, make sure it is reliable, decide what we want to do with it, establish a methodology for analysis and subsequent decision-making accordingly.
And in the world of beer and other beverage dispensing, how can big data help us optimise our operations and improve sales?
1- Data collection to optimise logistics:
Brewers have to serve a multitude of outlets and this poses a huge difficulty in organising routes. Optimising these routes is key to reducing unnecessary costs. Knowing the capacity and consumption of the different pubs, we can predict with great accuracy when they will need a new supply: the more time passes, the more accurate the forecasts and we can organise all routes in advance, making the most of every travel, serving pubs just when they need it and making sure they don’t run out of stock.
2- Best-selling products, products to replace:
With the inclusion of a control system for barrels and tanks, we will know exactly how many litres we have sold of each beer, enabling us to check which are the best-selling products, which do not have as much output, what are the peak and low selling hours, etc. With all this information we can optimise our range and with that increasing the satisfaction of our customers.
3- Minimise quality problems:
Dispensing control systems such as Autotank and Keg Control incorporate alarms that alert us when there are quality problems with the product, such as a rise in beer temperature, pressure drop or a disconnection of electricity that will end up damaging the product. This way we can solve the problem before it becomes irreversible.
4- Minimise technical service visits:
With the information provided by the control systems, we will minimise unnecessary visits from the technical service. The systems detect simple solvable problems that usually could not be easily identified, such as a tank that has been changed before emptying. In this way, the problem can be solved directly from the point of sale without the need to bring in a technician, and therefore avoiding problems in bars and costs to breweries.
5- Everything fits:
Frequently the amount of pints sold does not match the amount of pints served, this difference is very difficult to detect without a control system. Thanks to Autotank and Keg Control, we can tell if a lot of beer has been wasted from that tank or barrel by comparing the pints that should have been served with the ones that were actually sold.
Keg Control and Autotank, Tubing Food’s control systems, are developed to help both breweries and outlets control and analyse all of this information. Thanks to this data, our customers are able to achieve a reduction in unnecessary costs and an increase in the efficiency of their business.